We worked with Watches of Switzerland for years to bring the store and five mono-brands to this iconic Grade II* listed building. Battersea Power Station and the surrounding area has been brought back to life after being closed for almost 40 years. The innovative revamp has been eight years in the making and stands as the UK’s most expensive redevelopment project ever!
The Watches of Switzerland showroom is situated on the ground floor directly off Malaysian Square – entering through the magnificent Turbine Hall A which was built in the 1930s and evokes the lavish Art Deco glamour of its era. The store features Cartier and Hublot brand areas, with Longines and Grand Seiko sitting within brand niches framed with a black reeded glass divide, which wraps up onto the ceiling.
Bespoke feature lights in an industrial style sit over the central unitary to frame the space. A large Rolex area sits to the left hand side which also features its own entrance from the mall and a private VIP area.