Peloton in Birmingham was a brilliant project to be a part of. With its unique concept of retail mixed with the home exercise experience in one space, we helped bring the US fitness brand Peloton to the well known Bullring shopping centre.
The use of crisp white walls, warm timber flooring and ‘barn like’ sliding doors imitate a workout class experience in a home like setting. The double height shopfront is bold and hero’s the brand logo, brand colour and its product enticing you into the store.