Havaianas commissioned us to help create a engaging rainbow-themed pop-up installation at WOW Concept Store Madrid. The ground floor takeover from 19th June to 2nd July 2023, and coinciding with PRIDE Madrid, brings the rainbow to life in the brand’s signature colours and features the classic Havaianas top flip flop in matching hues. The brand wanted to focus on their commitment to creating unforgettable brand experiences and engaging with customers in innovative ways.