The new showroom is three times the sizes of the original one with the largest Rolex room within the entire Goldsmiths group property portfolio. This showroom is the very first store that we based the new Goldsmiths Luxury concept on. It features all the elements of the luxury concept, with the addition of the bespoke island bar that takes centre stage on the sales floor. Key watch brands have their own designated spaces along the left hand wall, adjacent to the jewellery sales area, and private service lounge on the back wall.