EL&N – Riyadh Season Boulevard

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To create Riyadh Season we took inspiration from high end fashion pop-up spaces which use pattern and lighting to bring their spaces to life.

Using custom prints and patterns designed specifically for this space, we wrapped the store repeating the pattern work to create a strong visual aesthetic, inspired by ‘Electric Chic’.

To make the pattern work really sing, we kept the bare bones of the unit utilising the rough rendered walls and poured concrete flooring to create an urban twist for this space.

The feature Majlis seating area links with the Arabian roots of this site to the rear of the space, the customer is drawn to the feature Instagram seating feature and recognisable EL&N neon slogans which are so well loved by their customers – different to other EL&N sites, this space boasts 2 pop up kitchen spaces serving mouth watering mini Pancakes & Ice Cream!

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