New Look - Trafford

Retail

Not just anticipating trends, but starting them

New Look’s intu Trafford Centre unit is a flagship store for the brand. It was chosen to pioneer what’ll become the signature concept across all UK branches. The shop front’s sprawling glass windows maximise natural light – and the fashion previews customers get from the outside. Illuminated ‘New Look’ logos (bigger than ever) act as signposts to the store when it’s dark. Every section’s clearly signposted with fun lighting, and high, white ceilings create the sense of even more space.