New Look Men's - Bullring

Retail

Creating the Bullring’s ‘alpha’ male fashion destination

The first two-floor New Look dedicated to menswear is at Birmingham’s Bullring. It has a dominant position – an impressively-sized unit, in a coveted location. Strength and confidence radiate out from the shop front, hinting at the colour scheme and textiles used inside. As with many other modern New Look interiors, industrial features and finishes surround the rails. This atmosphere, combined with the intuitive layout, makes a trip around the store more of an adventure.