H&M - Hammersmith

Retail

A completely new concept, in time for Christmas

For H&M’s global concept store design, we went international. Ours was a support role, helping the Stockholm design team with both architectural know-how and project co-ordination. H&M in Hammersmith was stripped out for the redesign – all 3 floors. Structural changes laid the groundwork for a fully redesigned shop front and feature staircase. The fresh, edgy mix of steel, timber, concrete, brick and natural greenery’s an exciting image change for the brand. And all that, in just 6 months.