Gap - Piccadilly Circus

Retail

Retail space design at the head of The Curve

You’d know ‘The Curve’ if you saw it – it’s central London’s illuminated billboard space. Tourists have been snapping this instantly recognisable building since 1908. Gap occupies a prime retail unit inside – arguably the most sought-after one. The best positioning deserved the best design and layout. We fitted a lift finished in trademark blue glass, to match the shop front’s translucent windows. Double-height ceilings were kept in, so visitors can look straight up at the original window arches. Feature walls as bright as the ads outside create a vibrant shopping atmosphere.