quadrant design was approached by miss selfridge to provide conceptual ideas and solutions to coincide with the changes in brand direction. working closely with the brand director, we were asked to develop a new shoe department and freestanding fixtures that would reflect the spirit of miss selfridge.

shoe department - our concept was based upon creating a ‘bohemian boutique’ which captured the feminine essence and individuality of a miss selfridge customer. this concept was expressed through mood boards, sketches and 3d visuals.

free standing fixtures - we developed various options in designing a new hanging rail fixture and accessory fixture for miss selfridge. our brief was to increase merchandise capacity whilst introducing the style and function through design. the ‘curved rail’ and ‘accessory wall’ were born and deveoped with the fixture manufacturer into prototypes. these fixtures are currently being implemented into various miss selfrdge stores.